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The pain of Chinese mask exporters: the low brand premium depends on the low price!
Information: At the beginning of the year, a sudden and unexpected new crown epidemic broke out and spread rapidly, and it is still raging around the world. The outbreak of the epidemic has brought the usually little-known masks back to the public's field of vision, and has become a standard in people's daily life; it is even mandatory in many countries, regions and places, which has become an important competition for countries. Strategic anti-epidemic materials. As the country where the epidemic first broke out and was successfully controlled, China has taken the lead in entering the normalization stage of epidemic prevention and control.——Production and life have fully returned to normal. As a country with the most complete industrial chain and industrialization system, China is becoming an important supplier of global epidemic prevention materials and plays a pivotal role in the global response to the epidemic. According to the White Paper on 'Fighting the New Coronary Pneumonia Epidemic' published by the State Council Information Office on June 7, on the basis of meeting the needs of domestic epidemic prevention and control, China has tried every means to provide support and convenience for the procurement of anti-epidemic materials for various countries, and to connect demand and supply. Organization, logistics and transportation, export customs clearance, etc. are blocked, the export link is unblocked, and the export of epidemic prevention materials is carried out in an orderly manner. Take effective measures to strictly control the quality and standardize the order, publish information guidelines for foreign market access for epidemic prevention supplies, strengthen the market and export quality supervision of epidemic prevention materials, and provide the international community with urgently needed anti-epidemic materials to fight the epidemic with high quality and quantity. From March 1 to May 31, China exported anti-epidemic materials to 200 countries and regions, including 70.6 billion masks, 340 million protective suits, 115 million goggles, 96,700 ventilators, and 2.25 million test kits. There are 40.29 million infrared thermometers and 40.29 million units of infrared thermometers. The export scale shows a significant growth trend, which strongly supports the epidemic prevention and control of relevant countries. From January to April, the number of China-Europe trains operated and the volume of goods sent increased by 24% and 27% respectively year-on-year, and a total of 660,000 anti-epidemic materials were transported. important role. As early as before the new crown epidemic, China was already the world's largest producer and exporter of masks. The business scope of industrial and commercial registration includes:“Masks, Respiratory Protection”There are 16,625 enterprises in China, with a daily production capacity of 20 million; in 2019, the output of masks in mainland China exceeded 5 billion, accounting for 50% of the global annual output, and the output value reached 10.235 billion yuan. Since the outbreak of the epidemic this year, more than 9,000 companies have joined the mask production industry by the end of March, and the production capacity has also experienced explosive growth. The current daily output has reached more than 200 million. It is an indisputable fact that China is the world's largest producer and exporter of masks. Sadly, as a major producer and exporter of masks, China's domestic brands have a very low market share. The top three brands together have less than 20% of the market share; and more than 80% are from the United States. 3M and Honeywell, as well as Japan's largest mask maker Unicharm, divided it up. The price of these foreign brands is often more than 10 times the domestic price. from“In 2019, China's mask production exceeded 5 billion, with an output value of 10.235 billion yuan”It is not difficult to know from this set of data: an average of more than 2 yuan per animal. Low quality and low price are the main characteristics of China's mask industry. The current situation of China's mask industry disclosed by the media is indeed the same: many companies started from making cotton swabs and cotton balls with a low production technology threshold, and upgraded to the production of disposable protective equipment such as medical masks, pads, and protective clothing, and gradually formed an industry. inertia——There is a serious lack of technological innovation and research and development capabilities, and for a long time, it has been stagnant in mass production of low-value, low-profit civilian masks and ordinary medical masks, relying on fierce price competition to survive. A large-scale mask manufacturer in Guangdong has an annual output of 1 billion masks of various types, with an output value of only 50 million, with an average income of 5 cents per mask. The profits of OEM companies are even thinner: the owner of a mask factory in Jiangsu said that he gave 300 million OEM masks to Japan a year.
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