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A new round of market analysis of masks in 2021
News:“I'm an emotionless foodie”“I'm an emotionless passenger”“I'm an emotionless alcohol container”……This does not mean that there are more people who have no feelings, but that a mask with a personalized signature has become popular on e-commerce platforms. It doesn't matter if you don't want to be an emotionless person. There are also colorful masks and retro-style masks for people to choose from on the e-commerce platform. The artistic atmosphere is very strong. The emergence of personalized masks means that the mask market has changed. Thanks to my country taking the lead in controlling the new crown pneumonia epidemic in the world, as of the third quarter, the growth rate of my country's foreign trade import and export has also turned positive. In the first three quarters of this year, the total import and export value of my country's trade in goods was 23.12 trillion yuan, an increase of 0.7% over the same period last year. Among them, anti-epidemic materials including masks, protective clothing, medical equipment, etc. continued to be popular in the international market. The export value of textiles including masks reached 828.78 billion yuan, an increase of 37.5%. As the epidemic situation in some countries gradually stabilizes, my country's mask exports will also gradually enter the second half.“The current demand for foreign medical and ordinary civilian protective masks is shrinking, and the competition is becoming more and more fierce. If the masks we produce are to be sold, we must find another way.”Lai Kairu, vice president of project sales of Happy Masks, Centrol Enterprises, realized that masks have now become one of the necessities of people's daily life, and international fashion brands like Chanel have also followed the trend and launched related fashion items. Sentolin, which originally focused on clothing, also saw business opportunities and began to design and produce art masks, which were sold abroad while supplying the domestic market. At present, the export of Happy Masks is basically customized orders from overseas Chinese, and the targeted customer groups are also those who have artistic aesthetic pursuits. The project has been in operation for 4 months now, and the export value has reached about 500,000 US dollars, and it is still rising.“Buyers who received our masks were basically the first reaction to be pleasantly surprised. For example, we launched the Symphony series, playing with seven colors a week, so that buyers will have a good mood when they open the package and see it.”Lai Kairu said that the idea of making art masks came into being at the beginning of May this year. At that time, the domestic epidemic situation was basically under control, but the foreign epidemic situation was still spreading. Because of the need to persist in epidemic prevention and control, masks have become The necessities of people's daily life. However, most people resist wearing masks, because their uniform blue, white, and black colors not only lack their own characteristics, but also hinder communication. If some special and customized masks are made, will it improve people's consciousness of wearing masks? This not only takes care of people's personality, but also ensures health and safety. Lai Kairu happened to have several friends who also talked about the personalized production of masks, so they hit it off and the Happy Masks project came into being.“This is in line with the aesthetic interests of contemporary young people, because a single boring mask lacks soul for them, so we want to open this market, so that everyone can feel at ease even in special times when they need to maintain a safe distance. Own.”Lai Kairu said,“Even a simple white mask can have its own style with text.”Around the Happy Masks project, Sentolin has invested a lot of energy. The Happy Masks team consists of 5 founders, each responsible for different aspects, such as design, investment, sales, operations, etc. Designer Cui Bo is a post-90s architectural designer who returned from studying in the UK. He has unique insights into artistic aesthetics and product design. Plans become products. Although the competition in the mask market is becoming more and more fierce, Lai Kairu believes that as long as the concept of fashion comes from life is adhered to, the prospects for the export of fashionable and creative masks are still considerable. Because it not only has a protective function, but also is a photo prop for some literary and artistic youths, which can add a lot of fun.
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