Gester Instruments | Professional Textile, Footwear and PPE Testing Equipments Manufacturers Since 1997
Daphne, Belle... how are these former 'shoe kings' now?
Daphne, Belle, Red Dragonfly, Wealthy Bird... They were all named 'Shoe Kings'Popular shoe king' Daphne has closed 3,000 stores in the past three years, and its market value has shrunk from 19.5 billion Hong Kong dollars to less than 600 million Hong Kong dollars; Belle, who has dominated for a while, 'will open a new store in less than two days' has become a legend. The operation is to close the store to stop the loss; and the generation of men's shoe giant Fuguiniao is now in debt, and only 4.2 billion huge debts have been exchanged in 27 years... The shopping mall is the battlefield. Once upon a time, wearing Daphne was 'more ordinary than anyone else.' In 2005, the Taiwanese girl group's new song 'Laurel Goddess' had a total of 1,326 comments on 'Xia Mi MusicIt feels like Daphne’s commercial song.' The English name of Daphne is Daphne, which is also the name of the laurel goddess in Greek mythology. Many young girls got to know Daphne through this song, and they began to fantasize in their hearts that they would be 'more ordinary than anyone else' wearing Daphne. Many people have also noticed from this time that Daphne’s stores are on the streets and alleys. Actually, Daphne’s expansion has started since 2002, and since 2005, the speed of expansion has been visible to the naked eye. Inquiring historical data, we can see that in 2002, Daphne's sales outlets were about 500, and by 2014, it had exploded to 5748! It has expanded nearly 10 times! At the same time, with the increase in market exposure, Daphne’s stock price has begun to enter a stage of rapid growth, rising from around HK$0.5 to HK$11.84 in 2012. It was even circulated at the time: At the peak of Daphne's sales, almost 1 in every 5 pairs of women's shoes sold in China came from Daphne. The reputation of 'popular shoe king' also spread from this. In a blink of an eye, Zhu Lou Biwa is already in ruins. In April 2012, Daphne International (HK0210) reached a record high with 11.84 Hong Kong dollars, with a market value of over 19.5 billion Hong Kong dollars. This was also the last time Daphne stood on the top of the mountain. Afterwards, although Daphne's stock price rebounded briefly, it still failed to stop the slump. Since then, this 'shoe king' stock has been 'falling down endlessly' for 6 years. On September 7, 2018, Daphne International closed at HK$0.355, with a market value of HK$585 million. Compared with 6 years ago, it has shrunk by 97%! Too thin to shape. Just a week ago, Daphne International’s first-half performance report released as scheduled showed that its turnover fell by 15.6% to HK$2.0805 million. As of the semi-annual report, Daphne has been losing money for 3 consecutive years. 'Seeing him getting up from the Zhulou, seeing him banqueting guests, seeing his building collapsed.' This sentence probably sums up many girls who have followed Daphne. According to the data, from 2015 to 2017, the number of Daphne closed stores were 827, 1030, and 1,009 respectively. As of the end of June 2018, the group had 3386 stores, and 450 sales points were net closed in the first half of the year. The decline of the shoe kings Daphne, Belle, Aokang, Fortune Bird... Do you still wear it? It's a pity that history does not simply 'favor' Daphne, but 'all the rain and dew'. The market's answer is already clear: the former shoe king is in decline. Chen Yingjie, the former head of Daphne, once said: If Belle is a 'Benz' in the shoe industry, then Daphne will be a 'Toyota'. Now that 'Toyota' is over, what is the situation of 'Benz'? Teenmix, Tata, Staccato, BASTO, MILLIES... I heard that every girl’s shoe cabinet will have at least one pair of these brands of shoes. And they are all products of Belle. According to statistics, at its most glorious time, Belle Group has more than 2,000 stores nationwide, owns 6 of the top 10 brands in the domestic women's shoe market, and has won the championship of China's women's shoe sales list for 13 consecutive years, and is well-deserved as the Chinese shoe industry. The largest company. Its CEO Sheng Baijiao once made bold words: 'Where there are women, there is Belle!International officially announced its delisting from the Hong Kong Stock Exchange. The privatization price was 6.3 Hong Kong dollars per share, and the total valuation was 53.1 billion Hong Kong dollars. Compared with the 150 billion Hong Kong dollars at its peak, the market value has shrunk by 65%, and nearly 100 billion Hong Kong dollars have evaporated!
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