The idea of ​​expanding the US textile market under the Sino-US trade friction

Although Sino-US trade frictions continue, the China Textile and Apparel Trade Fair (New York) and the US Texworld Apparel Fabrics Exhibition, the New York International Apparel Sourcing USA (ApparelSourcing USA) and the New York International Home Textiles Sourcing Exhibition (HTSE) will open on July 23. (hereinafter referred to as“New York show”) is in full swing. According to the organizer, as of now, the overall scale of the exhibition is the same as last year. Key export enterprises and professional foreign trade groups in major foreign trade provinces have taken the New York exhibition as the most important market platform to explore the US market. Judging from the registration situation of enterprises, China's textile and apparel industry still has high hopes for the US market. Adjust the structure for mid-to-high end“The US is still our main market for now, and we will try to keep it there.”When asked about the impact of Sino-US trade friction on the company's export business, Ma Jiaqiang, assistant to the general manager of Jihua 3542 Textile Co., Ltd., answered decisively.“The annual production capacity of the company's home textile products is about 1.5 million sets, and the total export value last year was 25 million US dollars, of which the US export value was 19 million US dollars.”According to Ma Jiaqiang, Jihua 3542 Textile Co., Ltd. has been exporting bedding since 2008. The most profound feeling in the export trade in the past ten years is that the profit is getting thinner and thinner. Coincidentally, it is also mainly engaged in home textile products. Qian Fang, manager of Changzhou Huaerui Home Textiles Trade Department, which has officially launched foreign trade with the United States since 2008, said that at this stage, although the company's business has not been affected too much, there is a certain degree of profit margin. compression on. Under such a difficult situation, how can companies seek opportunities amid challenges in the face of Sino-US trade frictions?“Industrial upgrading is particularly important.”This is the way out that Ma Jiaqiang has repeatedly emphasized to reporters.“At present, the company mainly adjusts its product structure. Now, among all products, non-cotton fiber products have accounted for about 60%. As far as the current policy is concerned, cotton products are more affected, so reducing cotton products will not make much difference in raw material costs. In addition, we have our own unique research and development advantages, and the company develops dozens of new products to promote to customers every year.”Product upgrades to win the market Under the background of China's current loss of cost dividends, for textile and garment enterprises exporting to the US market, product upgrades are undoubtedly a powerful starting point for mid-to-high-end customers. It has become the consensus of enterprises to take the road of differentiation and win the market by making niche products. According to the introduction of the organizer, judging from the current exhibition recruitment situation, among the exhibitors, the number of enterprises making small batch orders has increased compared with last year. According to Qian Lixia, Wuxi Youmei's orders in the US market are relatively random, and the quantity is not uniform. They are basically small batches and multi-variety orders. If the cooperation is good, the profit will be higher.“Such customers are more suitable for trading companies like us. Customers from the United States and Canada will come to China to find fabric suppliers to ask for some samples. After they are selected, they will let us purchase them, so that many small-batch and multi-variety orders can be made. We are becoming more and more mature in operating this kind of order, and the efficiency is also getting higher and higher.”“At present, the company will give up some orders with meager profits, and at the same time, it will carry out a series of improvements to the factory, such as technical training for workers, irregular equipment update, etc., in order to improve production capacity and other aspects.”According to Zhuang Fangfang, the feedback from the company's return visits to customers is that for those high-end customers with small orders, many fabrics need to be purchased from China. After all, China's fabric production equipment is more advanced and experienced. Actively cooperate for a win-win situation According to the Office of Textile and Apparel (OTEXA) of the International Trade Commission of the U.S. Department of Commerce, as of April 2018, China’s textile and apparel exports to the United States were about 10.927 billion U.S. dollars, while China’s textile and apparel imports from the United States were about 300 million U.S. dollars. . Even if the Sino-US trade situation is uncertain, the above figures seem to show that China's export enthusiasm for textiles and clothing to the United States has not diminished. China and the United States are each other's largest trading partners, and maintaining normal international trade relations is a win-win for both sides and serves the common interests of the two peoples. 17 business associations, including the American Apparel and Footwear Association (AAFA), the North American Association of Uniform Manufacturers and Distributors (NAUMD), the National Retail Federation (NRF), and the Retail Industry Leaders Association (RILA), jointly signed a letter on May 11. Letter to Robert of the Office of the United States Trade Representative (USTR)·Lighthizer (Robert Lighthizer) strongly opposes any increase in U.S. tariffs on consumer goods such as clothing, shoes, and household items imported from China. They argue that such increases in tariffs will harm American consumers, American workers and American companies. On May 16, Julia K. Hughes, president of the United States Fashion Industry Association (USFIA), testified at a hearing conducted by the Office of the United States Trade Representative on the Section 301 investigation. The USFIA is urging the Trump administration to remove fashion products such as clothing from the list of tariff-increased products under Section 301. Because imposing tariffs on imports of these fashion products will not help address concerns in the USTR Section 301 report about China's intellectual property policies and practices. He believes that what the United States needs now is multilateral action, not tariffs.

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