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The second outbreak of the epidemic in Europe and the United States puts pressure on the recovery of the textile industry

The sudden news of the second epidemic has suddenly cast a shadow over the textile market that has recently improved slightly! At the beginning of the year, the epidemic in Europe and the United States was out of control, and the impact of the large-scale cancellation of textile orders has not yet completely dissipated. Many textile companies still have a backlog of inventory in their warehouses, or the payment for goods has not been fully recovered. With the second outbreak of the European epidemic, various pessimistic sentiments inevitably began to spread in the market. There are strong concerns about whether the orders received will be cancelled again, and whether the orders sent will be difficult to pay for the goods. According to an employee of the Sifang Dyeing Factory, their factory had a lot of orders in the latest phase, and the orders were all from some big customers, and the orders were often hundreds of thousands or hundreds of thousands of meters. The factory is too busy to make these orders, and some small orders and scattered orders are no longer accepted. But recently, many major customers in the factory have stopped their orders, and there are many grey fabrics piled up everywhere in the factory that cannot be produced. When he communicated with the company not long ago, he said that his friend has already seen the phenomenon of order cancellation. Originally, European customers placed clothing orders for Myanmar and Vietnam to purchase their fabrics, but due to the epidemic, they have been cancelled. .“Two days ago, Myanmar customers also developed and imported. One batch was satin, and the other batch was imitation memory. As a result, some of them have been made, and the order has been cancelled. Now foreign trade orders are not easy to make.”This situation occurs mainly because these major customers are some finished fabric customers, and many domestic garment factories are finally exported to foreign countries. Therefore, the foreign trade market and the domestic market are inextricably linked. In the first half of the year, the global epidemic was raging, and they did not dare to stock up. However, in recent months, their own inventory was exhausted. At the same time, news such as the domestic epidemic control and other news gave them the courage to restock. So near the end of the year, they are now starting to stock up in large quantities, but the news of the European epidemic and the cancellation of the Christmas season makes them lack confidence again. Once the foreign market is affected by the epidemic again, domestic garment factories will also bear the brunt, and clothing sales will also be affected. It may be the best choice now to stop production and wait and see! At the same time, textile bosses have revealed that the crazy market in October may pay a heavy price after Double Eleven. That is, the sales of winter clothing are not good, and it is difficult for clothing customers to pay the final payment, extending the arrears or clothing debt. That is to say, there will be many hangers in front of the market department to sell down jackets, cotton clothes, etc., which will be seen at the end of each year. A person in charge of a domestic sales company said:“Before Double Eleven, I already had two clients greet me, saying that the final payment might be used to pay off the debt for the clothes. This is the consequence of the crazy stocking in the early stage!”The sales of down jackets and cotton clothes depend in large part on the weather. Although it was reported in October that this year would be a cold winter, the weather still did not turn cooler after November, and there was no snow in a large area in the northern region. Therefore, textile professionals lacked confidence in the sale of winter clothing. Another industry insider analyzed that most of the current market is“market order”, The characteristics of market goods are that they come and go quickly, and the duration is not long. Not all manufacturers can receive large orders of hundreds of thousands of meters or millions of meters. At the same time, most of the market orders are very price-sensitive, and the requirements for fabrics are not strict. They generally appear in the spot market, or some of the world's backward poor areas. Such orders are generally dismissed by branded clothing companies, and there are some ordinary clothing companies operating. There is a possibility of a second outbreak of the global epidemic recently. Ordinary clothing companies have limited ability to resist risks. Normally, they would not be willing to take the risk of unsalable clothing and overstocking of fabrics to purchase fabrics in large quantities. Therefore, the number of market orders this year is relatively limited compared to previous years, and the recent second outbreak of the epidemic in Europe has exacerbated the cautious atmosphere in the market. For this wave of domestic textile fabric industry development boom driven by domestic demand and foreign trade, industry professionals generally believe that the domestic clothing industry as a whole is still in a historical predicament. Cheng Weixiong, an expert in textile and apparel brand management, said that the epidemic has had an impact on the supply chain market in my country and even in the world. The global market has not yet fully recovered and improved. It is too early for my country's textile industry to talk about the outbreak.“The entire industry is still in a state of slowing development and difficulty, and a recovery cycle is needed.”

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GESTER International Co.,Limited agreed, noting that successful social marketing will become an even more important component of overall marketing strategies, and that marketers will have to think longer, harder and more creatively if they want to be able to fulfill the newly created potential of tensile tester manufacturers.

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