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Reject the routine, change the car safety test to understand
In recent years, the publicity of domestic auto manufacturers on vehicle safety has been roughly divided into three stages. The first stage is publicity.“Thick iron”,“The door can stand people”,“Loud closing sound”Therefore, safety is superficial and unfounded. It is pure flickering; the second stage is slightly better, which is to dismantle the car to see if there are anti-collision beams, and how much high-strength steel is used. In essence, it is a partial generalization, half real and half flickering; as consumers become more and more aware of cars, the first two low-end methods have begun to fail, so it has entered the third stage, public crash testing. The rules of the crash test are complex, and they seem to be well-founded on the surface. Many people actually don’t understand the doorway, and they hit the car with real materials. The people who eat melons see that the cost of this test is so high, and the requirements So strict, so sincere, so confident, this car will definitely not be bad, and the impression score can go up. In addition, if it is a crash test carried out by the manufacturer, the result is not bad, so this kind of publicity method is very useful. Today, let's talk about how we should look at the crash test so as not to fall into the manufacturer's publicity routine. 1. Look at the crash test organizers First of all, most of the crash tests widely publicized and reported by the media in China are actually arranged by the manufacturers. In order to promote the safety of their cars, the manufacturers conducted crash tests and invited a large number of media to promote the car. It's hard to see negative publicity at events like this, and like I mentioned earlier, there's nothing bad about it. It's not that all our media have been recharged, but that this kind of test is usually well-prepared. Manufacturers spend so much money on crash tests, and they must only succeed and not fail. Usually, before the public crash test, the manufacturer will do a rehearsal in advance, and all the situations that may cause the test to fail are strangled in the cradle. When the media go to the scene to participate in the event, they can only see the superficial things. Some key data are all provided by the event party. Even if I want to dig some negative news for you, there is no evidence. For this type of crash test, you should not worry about whether the activity itself is objective and neutral. Since there is no third-party organization to guarantee the consistency of the test standards, the test results are not horizontally comparable, even if the test process on the surface is exactly the same. of. Now in a lot of crash tests, you can see that the contractor says“China Automotive Technology Research Center”(referred to as: China Automotive Research Institute), many manufacturers use this name to increase the authority of their activities. In fact, China Automotive Research Institute is the organizer of C-NCAP, but it will not hang the name of C-NCAP in public activities with manufacturers. In terms of technical strength and qualifications, China Automotive Research Institute is definitely the most qualified unit for crash testing in China, but in terms of neutrality and objectivity, a self-financing unit like China Automotive Research Institute is really not reassuring. Cooperating with car manufacturers to do crash testing is a very important profit model for it. So basically, as long as you see the event that it is hosted by China Automotive Technology and Research Center, the nature is actually not much different from the event that is completely arranged by the manufacturer. In addition to this, the rest is the crash test sponsored by the car safety testing agency, which also includes C-NCAP. Even though we have complained about C-NCAP countless times, it is more objective and neutral to put on the name of C-NCAP than the above-mentioned activities that are completely dominated by manufacturers. And as a testing organization, its test results can be compared horizontally for different models. However, although some activities are organized by C-NCAP, the manufacturers invite the media to visit the site, and there is also the suspicion of in-depth cooperation with the manufacturers. Since it is still a self-financing unit, it will inevitably have entanglements with car manufacturers, so it can only do this at present. Compared with C-NCAP, E-NCAP in Europe, IIHS and NHTSA in North America, which we are familiar with, basically have no financial relationship with car manufacturers, and even stand on the opposite side of the interests of car manufacturers, so the test results can basically be regarded as objective and fair.
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