Gester Instruments | Professional Textile, Footwear and PPE Testing Equipments Manufacturers Since 1997
Will clothing customization become the next outlet in the textile industry?
my country's apparel industry is slowly picking up after its performance bottomed out. From the recent 2018 annual reports released by various companies, it can be seen that the overall performance is in a steady state of development. Of course, there are also some companies whose operating income and net profit have fallen or even lost money. In order to find new growth points, apparel companies have begun to transform. At the same time, with the upgrading of consumption, consumers have an increasingly strong demand for customized clothing, which also provides clothing companies with new ideas for transformation. Can the customized business bring new opportunities for the development of apparel companies and even the entire industry? The number of entrants is increasing, who can be the breaker. It is worth noting that at present, there are more and more entrants in the apparel industry in my country, and competition is intensifying, such as men's clothing and women's clothing. In the subdivisions, there are companies whose revenues fall short of expectations or even make losses. Fast fashion brands that were once all the rage have also begun to decline. Forever 21, New Look, and Topshop have closed stores and withdrawn from the Chinese market, while Zara and Hu0026M are not having a good time. At the same time, apparel companies are also facing pressure from high inventories. In order to cope with the current development dilemma, many companies have set their sights on the clothing customization business. Judging from the current situation, the main types of companies on the market are divided into new Internet + customization companies, traditional clothing transformation customization companies, and advanced customization companies. New Internet + customization companies rely on science and technology to develop clothing customization services. Recently, Qingdao Kute Intelligence Co., Ltd. (hereinafter referred to as 'Kute Intelligence') updated its IPO pre-disclosure documents. The company plans to log on to the Growth Enterprise Market. The amount of funds raised is 418 million yuan, which is mainly used for new factories, warehouses, big data and R u0026 D Center. Among them, 237 million yuan was invested in the construction of the flexible smart factory, and the designed capacity is to produce 310,000 sets of personalized customized suits and 300,000 pieces of personalized customized shirts. The two types of customized clothing products planned to be produced will be entered after the project construction is completed. After the stable operation period, the scale benefit is obvious, and it is estimated that the sales revenue will be about 441 million yuan in the year of reaching production (that is, the fourth year). The purpose of Coolte Smart's listing is to become the first stock of clothing customization. Coincidentally, recently, the artificial intelligence clothing customization project UF7 received tens of millions of angel rounds of financing, with an overall valuation of over 100 million yuan. This round of financing was led by former Ali executives. It is reported that the UF7 project was established in 2013. At present, tens of millions of yuan have been invested to successfully develop the UF7 artificial intelligence customization system based on the adaptive core algorithm, which has found a core support point for the realization of mass customization in the apparel industry. In addition to emerging companies, traditional clothing companies have also begun to develop customized clothing business. In May of this year, SAINT ANGELO’s chairman Wu Zhize stated at the 2018 annual performance briefing that consumers can already conduct personal tailoring through SAINT ANGELO’s brand outlets or door-to-door measurement of the body. Nationwide patrolling activities of trainers and collaborators to promote the development of mass-volume business. Wu Zhize said that last year's customization business achieved growth, and SAINT ANGELO will continue to promote all-category private customization services. More and more consumers have recognized and experienced private customization services. In the future, advanced garment customization will be an important part of the development of branded apparel. Compared with SAINT ANGELO, 'China's first stock of professional wear' George Bai started the customization business as early as 2015. From the introduction of school uniform customization, George Bai has achieved full coverage from school uniform customization, group customization to high-end customization. The 2018 annual report shows that the company's designer team has established a cooperative relationship with Donghua University, focusing on fashion personalized customization. In addition, Youngor's brand MAYOR focuses on high-end customized experience, and its current performance has achieved a small increase. According to a reporter from China Business Daily, the current high-level customization companies, represented by Hongdu, Yongzheng and Long Qingxiang, are relatively mature, with personalized services and mass system equipment as their main characteristics, and the scale of the company is relatively small. Customized business still has difficulties. Whether it can become a trend in the future. In the industry's view, the emergence of customized business can help apparel companies reduce inventory risks and accelerate their response to changes in market consumption, but it also has many pain points. Relevant experts from the China Garment Association said in an interview with a reporter from China Business Daily that traditional clothing customization is mainly tailor-made by tailors. The cost is high and the price is naturally high, mostly in the high-end consumer market. With the upgrading of consumption, the individual needs of consumers have increased, and the customization business has gradually shifted to mass customization. But judging from the current situation, despite the large number of entrants, there is no 'leader'. At present, in addition to emerging startups such as Yibangren, MatchU, LESSu0026MORE, etc., the development of clothing customization business is only part of the transformation strategy of traditional clothing companies, and it is difficult for emerging companies to win the favor of the capital market by virtue of their customized business. , The funding problem has become a hidden danger. In this regard, the above-mentioned experts said that customized business models are still being explored, and the degree to which the development of intelligence and technology requires continuous trial and error in order to find a mature and low-cost development model.
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