At present, the breath of summer is strong, but the autumn clothes of the clothing brand counters in shopping malls and complexes have begun to quietly go on the market. At the same time, the summer clothing of most clothing brands has entered the mid-year sale season, and the discounts of fast fashion brands are particularly prominent. It is understood that it is also the luxury sale season in European countries. The relevant person in charge of the Marketing Department of Standard Group pointed out that with the advent of autumn, this round of special sales will continue for a period of time, and the next round of summer discounts will begin in October. Standard Group Information Center's survey shows that most of the clothing currently on the market focuses on natural, skin-friendly and other green concepts, and the fibers used are mainly environmentally friendly natural fibers and regenerated cellulose fibers. Obviously, as the country adjusts the economic structure of the textile and garment industry, the expansion of resource waste and environmental pollution enterprises will be restricted. Obviously, for a long time in the future, the textile industry
in China and even the world will take the path of sustainable development. The reasons are as follows: First, sustainability is the social trend of the development of the fashion industry, and it is also the embodiment of the concept of human development and national scientific sustainable development; second, the current textile and clothing technology can basically achieve sustainable development, degradable, recyclable, The processing technology of reusable and organic recycled fibers has achieved rapid development, providing technical possibilities for sustainable textiles and clothing; finally, sustainability can indeed contribute to the protection of our fragile ecological environment. Article source: Standard Group (Hong Kong) Co., Ltd.
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